Faculty Member, Economics
Adjunct Professor "Theory of the Demand"
Faculty of Economics, University of Buenos Aires - UBA
Thesis Title: "Economic Value DNA"™ (2006) Argentina-INPI
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Phd Alberto Wilensky
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About
Mariano di Palma is a senior researcher & brand planner who have been working for the top FMCG companies across Mexico and Latin America: Coca-Cola, Unilever, Kellogg's, Danone, YUMBrands!, and Philips Consumer Electronics from advertising and innovation agencies.
His professional specialties are Symbolic Consumption, Consumer Strategy, Brand Planning, and Marketing Innovation.
With studies in Business, Strategic Marketing, and Consumer Psychology at the University of Buenos Aires (UBA), he has been focusing his work on the "Emotional Value" as the key source component for brands to create and recreate sustainable value for people and societies ("The DNA of Economic Value"© 2006. Mariano di Palma-Argentina).
From his laboratory based in Mexico and Argentina: Umänia Lab, he run special projects helping global and regional partners to have a clear understanding about people and cultures across Latin America, and develop or fine-tune, depends on the project's need, brand strategies, brand innovations, and brand communications.
For more information or support in Latin America:
Mariano di Palma
Umänia Lab
mariano@umanialab.com
Contact Information
| Homepage: | |
| Address: | Latin America |
