Faculty Member, Economics
Adjunct Professor of "Theory of the Demand "
Faculty of Economics - University of Buenos Aires
Thesis Title: "The DNA of Economic Value"™ (2006) Argentina-INPI
Phd Alberto Wilensky
About
Mariano di Palma is a senior brand & consumer strategist and the regional head of consumer strategy & communications planning and partner at UmäniaLAB Communications.
UmäniaLAB Communications is a unique small regional brand strategy and communications planning creative Lab based in Buenos Aires and Mexico with a partner in Chile. We refresh life enegizing people's lives with true positive and constructive energie through liveable brands. Our unique approach is Emotional Engagement based on a set of integrated blend of propriertary strategic and creative techniques and processes: BrandGenetics™ and BrandMetrics™.
We know precise knowledge, trans-cultural diversity, and fresh and experimental perspectives are the grounds of creative power and the key value-drivers for effective brand marketing communications business. Achieving a unique and fresh linkage between each element is the success-factor to create fresh emotional engagement strategies and liveable brands experiences, and indeed our core creative expertise.
Mariano di Palma's professional specialities are Symbolic Consumption, Emotional Engagement, Consumer Strategy, Brand Planning and Strategic Marketing.
With studies in Business, Strategic Marketing and Consumer Psychology at University of Buenos Aires (UBA), he has written several papers focusing on "Emotional Value" as the key source component of the only true and sustainable liveable value for people and society ("The DNA of Economic Value"© 2006).
Now he is researching from UmäniaLAB creative emotional engagement strategies and tactics to enhance and optimize brand effectiveness & business performance. Also he is running creative experiments with true engaging brand concepts and new products for positive and constructive brand's roles revamping in the emergent new society.
more-to-share
http://creative-engagement.blogspot.com
http://brandexperiencedesign.blogspot.com
Mariano di Palma, Lab Head
UmäniaLAB Communications
www.umania.com.ar
mariano@umania.com.ar
Contact Information
00541148322293
marianodipalma
