Faculty Member, Economics
Adjunct Professor of "Theory of Demand "
Faculty of Economics - University of Buenos Aires
Thesis Title: "The DNA of Economic Value"™ (2006) Argentina-INPI
Phd Alberto Wilensky
About
Mariano di Palma is a senior brand & consumer strategist and the regional head of consumer planning & experience design at umänia brandplanning lab, a unique bold creative emotional engagement regional lab based in Buenos Aires and Mexico cities who refresh life enegizing people's lives with positive energie through constructive brands. Our creations are based on a set of integrated blend of propriertary strategic and creative tools and processes.
Specialized in Symbolic Consumption, Emotional Engagement, Consumer Strategy, Brand Planning and Strategic Marketing.
With studies in Business Administration, Strategic Marketing and Consumer Psychology at Faculty of Economics-UBA and Graduate School of Psychology at Faculty of Psychology-UBA. He has written a graduate thesis focusing on "Emotional Value" as the key source component of the only true and sustainable value for people and society ("The DNA of Economic Value"© 2006). Now he is creating a branded content about 'The Role of Emotional Engagement in Brand Effectiveness & Business Performance' and experimenting creatively with engageable fresh and liveable concepts for positive and constructive brand's roles in society.
play: www.umania.com.ar
umänia more-to-share
http://creative-engagement.blogspot.com
http://brandexperiencedesign.blogspot.com
Contact Information
54 11 48 32 22 93
