Research Interests
- Brand Management
- Brand and identity design
- Brand Communications Planning
- Brand Compliance
- Brand Experience Management
- Brand Planning
- International brand expansion
- Strategic Brand Management
- E Marketing
- Environmental Marketing
- Integrated Marketing
- Loyalty
- Marketing Education
- Relationship Marketing
- Services' Marketing
- Social Marketing
- Communication Ethics
- Crisis communication and management
- Environmental Communication
- Global media
- Intercultural Communication
- International Communication
- Language and Social Interaction
- Television Studies
- Neuro Linguistic Programming
- New Media
- Organizational Communication
- PR and Advertising
- Professional Communication
- Representations
- Rhetoric
- Social Media
- Anthropological Linguistics
- Conversation Analysis
- Discourse Analysis
- Etymology
- Morphology
- Psycholinguistics
- Rhetoric
- Semantics
- Semiotics
- Cultural Semiotics
- Ethno-semiotics
- Narrative theory
- Peirce
- Semiotic Anthropology
- Socio-semiotics
- Visual Semiotics
- Sign Languages
- Sociolinguistics
- Behavioural Science
- Biological Psychology
- Cognitive Psychology
- Analogy
- Associative Learning and Memory
- Category Learning
- Cognition and Assocaition
- Cognition and Association
- Conceptual change
- Conceptual Metaphor
- Deductive reasoning
- Inductive Reasoning
- Mental Representation
- Problem solving
- Subconscious Processing
- Creativity studies
- Cross-Cultural Psychology
- Economic Psychology
- Emotion
- Experimental Psychology
- Motivation
- Positiive Psychology
- Positive Psychology
- Psychoanalysis
- Psychology of Unconscious
- Myths and Symbols as carriers of unconscious content
- Transmission of cultural commmunication codes
- Tree of Cultures
- Social Psychology
- Assessing Cultures via Traits, Dimensions, Coherence, etc.
- Blending, Fusing, Mixing Various Culture Types
- Culture Types--cultures of: eras, genders, organizations, technologies, interfaces, events, nations, places, practices, foods, careers, occupations
- Experimental Culture Studies--creating cultures, their conflicts, their blends in lab settings, in situ settings
- Improving (Strengthening, Balancing etc.) Cultures
- Subcultures